What is Digital Marketing? Welcome to the exciting world of digital marketing! In today's interconnected world, businesses of all sizes are leveraging the power of the internet and other digital channels to reach their target audiences, build their brand, and drive growth. 1.1 Defining Digital Marketing At its core, digital marketing encompasses all marketing efforts that utilize electronic devices or the internet. Businesses leverage digital channels such as search engines, social media
Digital marketing has transformed radically—from static websites to intelligent, personalized experiences. Let’s dive into each era in depth! 🕸️ Web 1.0: The Read‑Only Era (1990s) Static content: Websites were “brochures” online—primarily text and images, with no interactivity. Early marketing tactics: Banner ads, pop-up ads, manual email blasts, SEO basics (keywords, meta tags). User role: Passive consumers. No comm
Hey everyone! Ever wondered how you find your favorite websites online? 🤔 It all starts with something called a domain name! 🌐Think of the internet like a giant neighborhood 🏘️ filled with millions of houses (websites!). Each house needs its own special address so people can find it, right? Well, a domain name is exactly that – the unique online address for your website! 📍For example, the domain name for Google is https://www.google.com/search?q=google.com. Easy peasy! 🍋What's in a Domain Na
